1984, British Airways faced declining passenger numbers and poor reputation. Their "Manhattan Landing" TV commercial showed no planes, no seats, no typical airline imagery. Instead, it focused on 600 faces in a dark theater, all synchronized in movement to Delibes' "Flower Duet." The ad engaged sight, sound, and implied motion so powerfully that it transformed BA's image overnight. The campaign helped turn BA from "Bloody Awful" to "The World's Favourite Airline," proving that when you engage multiple senses, you don't just reach audiences – you move them.